About the time Steve Jobs unveiled Apple IPAD, a funny picture Photoshopped round started on the web, job advertisements about iPhones with four tied together with tape. The image is the implicit message, of course, was that just a big IPAD ist.Nun iPhone, is something true in the automotive battery next. It turns out that making a good enough battery for a hybrid electric vehicle by assembling many small lithium-ion cell laptop up to 2,000 of them in fact, is a major Packung. Dies approach, the Boston-Power, Westborough, MA, starting at the top for the production of batteries environmentally Sonata in laptops Hewlett-Packard continues to use many known. And a sign that Boston-Power is serious about the marketing power of the manufacturers of so-called swing-cell car, the company expected to announce today the appointment of retired General Motors executive Robert Purcell to the Board of Directors. Als director of GM Advanced Vehicle Technology Group from 1994-2002 Purcell helped launched the EV-1, the first modern electric vehicle and a GM pickup and early electric hybrid cars. He went on worldwide sales, alliances and strategic planning for GM Powertrain Group General Manager, 2000000000 per annum in the motor and gears and direct sales of $ 1000000000 führen.n activity Licensing In other words, it is around the block a few times in the automotive industry. And while he said he “saw a lot of things” in his work with GM and its partners, he never saw a car with the equivalent of 2,000 laptop batteries seen. “Of course, it is not as simple as a group together all cell laptop,” said Purcell Xconomy last week. “It is the integration of the module by module and cell packing. Boston-Power has very clever ideas for how to do that in a cost effective manner. And this is not a science fair, they do, practice for work cells, the module so as to cast a light car typical work. Boston-Power is the eye on the transport market since 2008, when the R & D, expansion of facilities at its headquarters and began Westborough prototype batteries for power-assisted bicycles and scooters build. Up Now the company uses batteries based on Swing in just a few hundred cars, but Christina Lampe Onnerud, founder and CEO, provides that at any given time, swing and other lithium-ion batteries fully move nickel-metal hydride tested in mass production today hybrid cars like the Toyota Prius. This is primarily because the lithium-ion batteries have a higher energy density, a measure of the energy of a battery per unit volume can be a job at Boston-Power produzieren.Also in environmental engineering, sustainable, fast charging of lithium-ion batteries will pay for laptops, finally, in the automotive market Said lamp Onnerud. “rigor we brought the mobile space is worth it, as we enter the transport market,” she said. “The basic transmission is the total dedication to security, management heat very good, and the temperature window for high performance, which is really wide. We are already in mass production, and we have some applications that compliance expectations of the automotive industry, although all subsidies to the table that is an emerging market and there is still much to learn. “That’s one reason why Boston-Power recruited Purcell be valuable to the beginning is not only an understanding of vehicle electric and hybrid, but also for his contacts in the automotive sector. Part of Purcell last job at GM was managing relations with the giant auto makers other a powertrain to license its technology. was: “What was really interesting to note that the assignment that I met all the major automotive manufacturers in the world, and virtually all companies in the energy supply systems for the automotive industry,” he said. ” In fact, I spent more time in other companies that I was inside GM. It is a real advantage because we beginnen.Purcell Boston-Power Position “, to sell car battery manufacturer,” he said at a board position in Boston Power has been attracted in part because of the high standards of social engineering. (In the lithium-ion technology itself is quite respectable, a Boston-Power cell geometries novel arrangements developed wiring and control electronics, as the batteries for long-term overheating less likely, and faster than the cells in conventional lithium-ion batteries to recharge.) “I have seen many companies in the battery more than 15 years and I must say that Boston-Power was clearly at the head of class in terms of systems engineering expertise, “said Purcell.” A battery is more than just a bag of chemicals, it is an integrated system, and I’ve never seen a company that makes a intelligent series of compromises on the overall system design. Security, high energy density, charging time, it is the good types of items to be put into play for a successful application in the automobile. “Above all,” said Purcell, Boston-Power “has a real impact on creating a green battery,” always the only battery manufacturer in the Nordic Ecolabel certification for long battery life and low use of heavy metals win. “For me, it’s just a green car deserves a green battery,” said Purcell.Aber so many advantages lamp Onnerud lists Boston-Power as he goes head-to-face with suppliers of battery others in the automotive industry, including Watertown, MA based A123Systems (NASDAQ: Aone), to construct a manufacturing plant outside of Detroit plans in Livonia, MI, battery-Chrysler, she returned to the small factor shape of its Swing-batteries, which are identical in size to provide May 6-centimeter-long Sonata batterien.de small size does not mean only that the cells can be flexibly arranged into modules and packages respond to almost any room, but it is less likely catastrophic overheating, a problem well known episodes of exploding laptops, LED Plug-in hybrid battery recalls and collapse. “We are convinced that the cellular elements, which are marketed together in small packages as needed to maintain security and control,” said Lampe Onnerud. “This is absolutely crucial and I do not think the industry that had the focus before we met.”